That’s why you actually need to create experiences for them that they are going to remember,” she says. Fischer-Rosenthal insists that the company is pretty much as good as it is because of the employees it employs. “To be in this line of work you need to be so driven and so committed, you really have to have that zeal,” she says. For that cause, when she was recently named president of Fischer Travel, she made it some extent to acknowledge three individuals who have those attributes. Dee Branciforte and Anne Ackerman have been promoted to vp and can concentrate on agent administration and office management.
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